Too Many Choices, Too Little Time: How Streaming Fatigue Is Affecting Viewers Worldwide
When streaming platforms first became popular, they promised freedom. Viewers could watch what they wanted,…
Category: OTT & Streaming
OTT & Streaming
Are OTT Platforms Killing the Movie Theatre Experience — or Saving Cinema?
For over a century, the movie theatre has been the heart of cinema. It was…
The Rise of Direct-to-OTT Bollywood Films: What Works, What Fails, and Why
Over the last few years, Bollywood has undergone one of the biggest structural changes in…
Why Big-Budget Films Are Skipping Theatres and Choosing OTT First in 2025
In 2025, a quiet but major shift is taking place across the global film industry.…